ABM Loyalty is an industrial system for loyalty program automation of varying complexity: omnichannel collection of customer data, processing and marketing campaigns, convenient customer identification, powerful BI analytics.
Main tools for loyalty program automation:
CRM – clustering of customer data, personalized approach. Social networks – integration and promotion through social networks. Analytics – powerful analytics tools. E-mail marketing – automated mailings timed to important life events. Omnichannel – working with customers through all possible communication channels. Gamification – building all processes using game techniques.Which companies need loyalty programs:
retailers in various spheres and industries (groceries, cosmetics, pharmacies, electronics); HoReCa (cafes, bars, restaurants); banking sector companies; hotels; airlines.3 effective methods when a loyalty program really works:
"Pure" loyalty – friendly relationships with existing customers. "Attraction" – "two items for the price of one." "Nudging" – not as usual. For example, through a website.Main stages of implementing the ABM Loyalty system:
loyalty system strategy; setting loyalty program goals; defining target audience; activities for all target audiences, budget.Loyalty program implementation: connecting the customer base; choosing processing; training company staff. Evaluating the results of loyalty program implementation: obtaining statistics and analytics in real time in all possible dimensions.
Integration capabilities of the ABM Loyalty platform
APIs allow integration with professional cash register front-office systems (online and offline cash register modes), industry ERP solutions, mobile applications, and provide data exchange, loading from external systems.
Continuous development of the ABM Loyalty system
ABM Cloud continuously develops the functionality of the ABM Loyalty loyalty program system, adopting the experience of global companies, developing tools and methodology (for example, game mechanics – gamification), analytical capabilities, omnichannel communication with customers.
ABM Loyalty – a comprehensive approach to evaluating, analyzing and controlling customer relationships.
8 most common excuses for automating and implementing a loyalty program:
"Nobody knows our customers better than us." As practice shows, to truly know your customers and communicate effectively with them, you need data on purchase history, visit frequency, proper segmentation – you still cannot do without an effective tool.
"We need to wait for the right moment." Communication with customers happens every day, constantly. By implementing a loyalty program, you can increase customer activity and attract them to the point of sale.
"It sells anyway." The goal of any business is to increase profit and form a circle of loyal customers around the brand. Fixed discounts are an expensive pleasure; today, engaging the customer in the process works. This in turn positively affects sales.
"It takes a long time." With clearly formulated goals for launching a loyalty program, well-thought-out mechanics and processing, launching a loyalty system takes one to two weeks.
"It's very expensive." Modern loyalty programs (for example, ABM Loyalty) quickly pay off through customer identification by phone number, technologies such as personal account, push notifications.
"We have specifics. It won't suit us." Mechanics and processing can be selected for any segment and industry of business, the main thing is to try (for example, co-branding programs) and achieve set goals.
"It doesn't work." A loyalty program is a tool that works in skilled hands. There is no magic button; if you automate chaos, you get automated chaos.
"It's all very complicated." A system integrator will always come to the rescue, provide methodological and technical support, and train staff.
Do not postpone loyalty program automation and loyalty program implementation until tomorrow – competitors are not sleeping! Contact us at phone number +7 (495) 204-15-09 or by email at [email protected].
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