Audience Reach Segments of Radio Stations <\/strong><\/p>
Statistics show that in the CIS, about 75 percent of the population listens to the radio daily. Radio surrounds people everywhere: the workday begins with the sounds of a favorite radio station, a commute or walk to work is accompanied by listening to yet another radio wave. And a huge number of people go to sleep only after listening to their favorite radio talk show.<\/p>
Morning and evening entertainment talk shows, an endless stream of news with event reviews for every taste, astronomical forecasts, top most popular (or timeless) hits, beloved and unique radio hosts, etc. – these and other factors provide a stable and the most extensive audience of all possible at the moment.<\/p>
Targeted Targeting of Radio Audience <\/strong><\/p>
If the size of the overall audience of radio listeners is not in doubt, then what about targeted targeting, selective segmentation of the radio listener audience that you specifically need? Facts prove that radio advertising is still the most effective means of dividing the entire mass of radio listeners into necessary social groups and categories, thereby providing one of the most effective ways of delivering the advertising message directly to your target audience. Recall that each radio station has its own unique broadcast format, which contains a certain percentage of entertainment, thematic or informational modules (programs, shows, news, etc.) aimed at its specific social and age group. This factor is a natural division of the listener's interests and priorities, while making radio advertising a very flexible medium for targeted targeting of consumers of your advertising offers.<\/p>
The following point will not be superfluous: radio advertising also allows you to flexibly identify the necessary contingent through the distribution of the time broadcast network. For example, it does not require proof that the working population prefers to listen to the radio on the way to work or on the way from work. Children and schoolchildren, on the other hand, listen to the radio in the afternoon, after school... Such a clear time differentiation of the audience makes it possible to highlight the key audience needed for your business.<\/p>
Radio Advertising and Advertising Budget <\/strong><\/p>
The main and perhaps the most significant plus of radio advertising for the direct advertiser is its affordability! Radio advertising and airtime on radio have always been and will be much cheaper than television airtime. Production of audio spots<\/a> is also much more economical than video advertising. Just think that your audio advertising will sound no worse than the audio spots of competitors who far surpass you both in budget and in volume of advertising messages. Another thing is that for the production of audio advertising you need