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Translation and glossy magazines

You can pass the time on the road by reading an interesting magazine

All the material in them is usually presented in two languages: the official language of the country and English. This is understandable, because passengers come from many countries, and everyone should find the company's magazine interesting to read.

Only a few passengers, for whom translation from English is not a problem, pay attention to the correspondence of texts written in different languages. Even fewer are those who, with an experienced eye, evaluate both the translation of text from one language to another and the quality of the layout of the issue, that is, ensuring the correspondence of the arrangement of texts on the page, identical paragraph breaks, and ease of perception of illustrations.

Paradoxically, the better and higher quality the translation and layout are done, the fewer people pay attention to the quality of the work. When you think about it, it becomes clear that such work cannot be cheap. After all, prices for translations of such products inevitably include the cost of labor not only of translators, but also of editors, proofreaders, designers, and layout artists. Through their joint efforts, they manage to bring the volume of texts written in different languages as close as possible, while ensuring high artistry of translation, accurate transmission of both the meaning of the text and the nuances of intonation that the author of the article expressed in the original.

But is translation of text with subsequent layout necessary only for glossy magazines? Of course not! Just walk through any industrial exhibition and look at the advertising materials of various companies. As a rule, they also contain information in English and its translation from English. Of course, the artistic merits of such texts are secondary, but accuracy and literacy in the translation of technical terms are necessary. Therefore, prices for translations take into account the work of experts.