We bring to your attention an article that will help you analyze one of the strategically most important dispositions in the fight for your client – the sphere of telephone communication.
To start, a little statistics: Marketers' research shows that, without hearing a pleasant, clear and, most importantly, relevant voice, 50% of callers will hang up after 15 seconds of waiting. Without an integrated system of voice greetings, an IVR voice menu, or without paying a monthly salary to an experienced operator/secretary/consultant – be prepared for losses of 50%.
At the same time, further research indicates that more than 69% of all business and successful meetings are concluded after the client navigates through the items of a voice menu, office or corporate answering machine. The same marketing research has concluded that, on average, the time needed to interest a caller is about 35 seconds, and that 50% of callers listen with interest to your company's service information, offered services or price lists and remain in voice message listening mode for up to 115 seconds, instead of 15 seconds of simple waiting to connect to an operator! Moreover, 35% of callers who hung up without waiting for the required information will never call you back! Is your business ready for such losses?
So, as we have already found out, the foundation for retaining customer attention in telephone mode is a system of interactive voice menu (IVR). By integrating a well-designed voice greeting system for your business, you can offer your clients a full range of detailed proposals of your company – from operating hours, rates for certain services, to comprehensive information about your company's history and detailed contact information.
An important factor in the simplicity and ease of retaining your potential client is the opportunity provided to the client to connect with a live operator at any time. Of course, not everyone can afford the services of a live, and most importantly, competent operator with a well-trained voice, especially considering the fact that payment for qualified services must be appropriate.
The solution to this issue can be the choice of a professional announcer to record voice greetings for the phone. IVR-Studio will provide absolutely any timbral coloring of the voice corresponding to the sphere and direction of your business, which will not only add flexibility to your business but also overall raise the image of your company.
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