Large-format printing is a highly sought-after service, since the capital abounds with small and medium businesses, many competing organizations striving at all costs to win the favor of residents and people passing through the capital.
Inkjet digital large-format printing is mainly used for applying high-pixel images to materials of large and very large formats – A0, A1, and A2. With the help of such printing, companies create colorful advertising objects for travel agencies. Printing of such advertising objects is carried out in a printing house using modern equipment – color plotters.
Through outdoor advertising, companies promote their goods and services. Thanks to the bright colors of posters, brand walls, banners, billboards, streamers, and stickers, the city landscape noticeably livens up, creating an atmosphere of healthy competition.
Methods of distributing outdoor advertising
According to the method of distributing advertising information, large-format printing is divided into outdoor and interior. For placing banners on building walls, on city highways, and on concert venues (outdoor advertising), high-strength materials and paints are used that are resistant to adverse weather conditions: snow, rain, strong wind, dirt. The image on such banners and billboards is characterized by a resolution of 360 dpi.
Large-format printing is applied to the following materials:
• synthetic fabric and canvases,
• banner fabric – vinyl,
• ordinary paper – the most budget-friendly option,
• plastic,
• self-adhesive film,
• translucent material.
The main criteria when choosing a material for printing outdoor advertising are the cost of this work and the characteristics of the location where the advertisement will be placed.
_