In each country, business etiquette has its nuances
One of the sections of business etiquette is the ceremony of exchanging business cards. Understanding the basics of etiquette and knowing the rules of exchanging business cards will allow domestic entrepreneurs not only to avoid an awkward situation, but also to strengthen the trust of foreign partners. Abroad, business cards are not everywhere perceived merely as carriers of contact information. For example, in Japan, business cards are perceived as a representation, and this small card is treated with great respect.
According to business etiquette, when traveling abroad, you need to have business cards in English and the language of the country you are visiting. Two-sided business cards are allowed. If the cards are two-sided, when giving them to the recipient, you must ensure that the text in his or her native language is on top.
Upon receiving a business card, you should not immediately put it in your card case – according to etiquette rules, you must carefully read the text and show your interest. In Arab countries, you should take and hand over a business card with your right hand. It should be remembered that in these countries, the left hand is considered unclean. In China, it is advisable to have two-sided business cards, with the text on one side written in Chinese characters. You need to take into account local dialects when writing the text. When offering your business card, you should hold it with both hands.
In India, business cards are given with the right hand. English is widely used in business communication in India, so the text on the card does not need to be translated into Hindi. In the UK, attitudes towards business cards are more democratic. No one will be offended even if you immediately put the card in your pocket after receiving it.
But in Japan, exchanging business cards is a real ceremony. In this country, business cards are given with two hands, but received with one. This country places great importance on a person's status. Therefore, when coming to Japan, you need to have only high-quality business cards, and they must always be in perfect condition. After receiving a business card at a business meeting, you should under no circumstances immediately put it away in your card case. According to etiquette rules, you must read it and then place it on the table in front of you. You can put away the cards only after the meeting ends.
Thus, the ceremony of presenting a business card has its own peculiarities in each country. Therefore, before exchanging cards, it is a good idea to familiarize yourself in more detail with the etiquette rules of that particular country.
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