Sometimes, when first thinking about SEO optimization, the question arises: what to do first? Devote all time to writing correct, optimized, and quality SEO texts? Or pay attention to website design? Maybe correct internal linking will bring results faster? Does social advertising on the Internet make sense?
The fact is that social advertising and correct internal linking (we will consider only these measures) are aimed at achieving completely different goals. Depending on what you want to achieve, you need to choose the first or the second option.
Correct internal linking is good if you want to increase search traffic on your site. Thus, you will get a large number of visitors from search engines. However, do not forget that this involves quality work on the site structure. Simply changing pages and links to them will not lead to anything good, but on the contrary, can significantly lower the level of trust in your site. Every step must be taken as thoughtfully as possible.
For example, you should not remove all links from the main page, as this will make the site more 'deep' from the search engine's point of view. You should not create a situation where some pages of your site can be reached with more than three clicks. It is likely that such 'deep' pages will not be indexed, which will negatively affect the popularity of your resource.
As for social advertising on the Internet, according to information from Seonews, it has one big plus: social advertising allows you to get a large amount of traffic in the shortest possible time. Moreover, this step will not require any time or financial costs. The disadvantages of this solution are obvious: the traffic will be 'low-quality' and episodic. The user will simply visit the page and, likely, immediately close it, losing interest. This even happens with good, high-quality sites, because the presented material is not always interesting to a specific person. This type of traffic always increases the bounce rate, which is sometimes a bad sign for search engines.
Thus, you need to decide for yourself what is more important for you: traffic here and now or a gradual increase in visitors. There is no correct answer to this question, as it is individual for each site. Sometimes a big activity is needed at a limited time (event, meeting, etc.), and sometimes such activity is not relevant, and it is more logical to bet on the gradual development of your resource.
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