SMS – a powerful advertising tool

With the advent of mobile phones, advertisers set out to deliver advertising to every potential consumer directly into their pocket, and all possibilities are open for this: by composing an SMS text and using a mass delivery service, you can notify millions of people about a promoted commercial product within a few minutes.

SMS mailings are an extremely productive way of quickly interacting with new clients and regular customers. No matter where in the country the subscriber is, they will definitely receive the sent message, and most likely, they will read it.

With the help of SMS, a company can maintain constant communication with the audience, “warm up” existing customers and engage new ones. By using personal data of subscribers, maximum loyalty can be achieved if, via SMS, you congratulate clients on family holidays, giving them discounts for their birthday. Notifying about current promotions and sales gives good results.

Mass SMS mailing technology

Using a mass SMS mailing service, you can send advertising in batches from several hundred to several million messages. If you sign a contract for SMS mailing with the advertising agency “Sonata”, the cost of the event will be:

Up to 100 thousand SMS — 0.48 UAH;

Up to 400 thousand — 0.43 UAH;

Up to 1.2 million — 0.41 UAH;

Up to 2.5 million — 0.38 UAH. Specialized package “Mommies” – 88 kopecks per message.

You can reduce the cost of mass SMS notification by choosing specific mobile operators and a particular city.

Benefits for the client

Advertising agency “Sonata” provides exclusive services to customers of mass SMS mailing, offering an “Alpha-name” and a short number, with the help of which the client base is processed, applications via SMS are received, and dialogue with subscribers is conducted. In addition, the mailing customer receives full statistics.

Recommendations for composing SMS text

Despite the apparent simplicity of such a format as SMS, not every mailing is successful. Often the author of the text makes gross mistakes, thereby reducing the effectiveness of the campaign to zero. SMS should be composed according to the following algorithm:

Friendly restrained tone;

Conciseness, maximum informativeness;

Call to action by limiting the duration of the promotion;

Uniqueness of the offer. Latin script should be avoided, as it requires significant effort to “decode”. It is better to shorten the message but write it in Cyrillic.

As an advertisement.