Colorful outdoor advertising attracts not only attention but also numerous customers to a retail outlet.
Professionals mainly use lightboxes (or illuminated boxes) for manufacturing outdoor advertising structures, facade design, and signs, which are made using various technologies. Particularly popular are acrylites (a term formed from the combination of two English words: "akril" – acrylic and "light" – light). Such signs in Kyiv illuminate everywhere – they can be seen on offices, supermarkets, and gas stations.
Acrylic transparent glass is what acrylite is made of. To emphasize the glow area, appliqués or colored films are often used. The luminous panel is backlit from the edge, which gives the effect that the inscription is engraved by light.
There are several types of this modern advertising. They can be tabletop and hanging, wall-mounted and in the form of advertising stele. In the first case, the profile mounting and backlight are at the bottom of the panel. In the second – at the top, and sometimes both top and bottom – if a large area of the product needs to be illuminated. Also, advertising signs can be single-sided or double-sided.
This type of interior advertising has a number of qualities that have made it widely popular. Among them:
• Mechanical strength: the product is impact-resistant, it cannot be broken even with a stone;
• Energy efficiency: light-up signs consume very little electricity;
• Practicality: easy to maintain, clean from dirt and dust;
• Affordable price – that is also a definite plus;
• Wide range for implementing creative ideas.
Light-up and advertising signs are made from a special type of plastic. The thing is, it is almost completely transparent. But at the same time, unlike plexiglass, for example, it does not become cloudy under the influence of external factors. All necessary information is applied to acrylites using a laser beam. The text can be engraved in color, but for that, specialized decorating films are used.
Then an aluminum profile is attached to one of the edges, hiding the lighting element. Typically, this is an LED strip. Light from it passes through the edge of the plate and is trapped where the milling is done. Thus the backlighting occurs. The more powerful the light source, the more intense the sign's glow will be.
The image applied to the product can be of any complexity. If desired, three-dimensional letters or an animated lighting effect can be added. This makes the sign even more attractive.
Thus, this type of interior advertising is almost as good as a video panel in terms of functionality. But it differs significantly in price – a light-up sign costs much less. Moreover, thanks to the emergence of relatively inexpensive LEDs on the market today, which have a wide color range and are also capable of changing their color (and consequently the sign's glow), this visual marketing tool becomes a true masterpiece of art.
On the website of the company "City-Style" citystyle.com.ua you can see samples of various advertising structures made for designing shops, banks, car dealerships, and other organizations. The company's specialists offer manufacturing of high-quality advertising signs, facade and interior design, as well as installation and warranty service for their products.