According to Ryanair's management, it is their company that currently offers the cheapest flights in Europe – the average ticket price is about €41 on any of the routes served. In the current year, about 30% of tickets are planned to be sold at a symbolic price of one cent or given away completely free.
And the airline plans to earn money by selling a variety of ancillary services for air travelers, not only on board the aircraft, offering for a fee everything from a cup of coffee and a sandwich, not only at the airport in its own terminal, but also through its web pages. Through them, one can rent a car, book a hotel, buy insurance, that is, get a full package of everything necessary for and during the trip without leaving one's own living room at any time of day.
The range of offerings is constantly expanding. For example, in the UK, one can buy a case of wine from Spain through the airline. According to Ryanair, starting this year, a new entertainment will appear on board the aircraft – the gambling business will offer its services here.
The reason for painting such rosy prospects was the statement by Jukka Hienonen, the new CEO of the Finnish airline Finnair, who expressed his doubts about the 'seriousness' and duration of the presence of discount carriers in Finland. In the past year, they have noticeably become more active. To the recently appeared Germanywings, Sterling and Air Berlin were added, which announced their intentions to start regular air service between Finnish and European airports. The head of Finnair claims that, as a rule, if a route turns out to be too difficult and there are few passengers due to the abundance of offers from various competitors, then cheap airlines disappear as quickly as they appear. There are already similar examples in Finland.
Nevertheless, Ryanair, for its part, assures that it does not intend to leave Finland, and in confirmation of the seriousness of its intentions, it reports the appearance of another – a second airport in Finland in the flight schedule. Until now, Ryanair planes only flew from Tampere – albeit cheaply, but not for free. As, indeed, on other European routes. Currently, 80% of the company's main income comes from ticket sales, the rest is brought by those very paid services on board and mediation for other companies through web pages. Ryanair's commission in this case amounts to about 20% of the price offered online, and the amount of revenue thus obtained has not changed for five years.