But an amazing fact – the very same photographs in brochures and pocket calendars of travel agencies make dreams more tangible simply because printed materials can be put into a pocket and then leisurely studied at home or at work during moments of rest. Thus, a small advertising brochure often becomes a 'beacon' leading a person to a particular trip during vacation.
Therefore, it is not surprising that savvy travel agencies do not skimp on ordering advertising printed materials, especially since even with high-quality printing, their cost will be insignificant compared to the cost of the tours they offer.
In addition to pocket printed materials, another important direction for travel agencies is ordering the service of poster printing. Of course, a visitor to a travel agency office cannot take these posters home, but posters with tropical landscapes and beach vacation scenes create the necessary ambiance in the office. Otherwise, the office would be too boring.
Usually in such cases, printing of several types of posters (in small print runs) is ordered, sets of which sometimes differ slightly from each other (depending on room size and a number of other factors), and they are hung in different rooms of the office. As old destinations disappear and new ones emerge in the travel agency's activities, old posters leave the walls, and print runs of new, more relevant posters are ordered to replace them.
Naturally, pocket printed materials advertising the services of travel agencies are distributed not only in their offices. Often such brochures are handed out to passersby at metro stations and in large shopping centers, or sent by mail to regular customers of travel companies. As practice shows, advertising information with discount offers on travel packages attracts much more attention than simple tour advertising.
_