An attractively designed website guarantees successful tour sales
Despite the global crisis, tourism in general, and travel-oriented websites in the Russian-language Internet segment in particular, enjoy enviable popularity. There are about 3,000 travel websites in the Yandex search engine, which indicates fierce competition in the travel business. Therefore, a website on the Internet, as a business card of a travel company, should bring maximum profit and work efficiently. This requires optimization of websites for search engine queries.
Before starting to promote a travel agency's website, it is necessary to conduct an analysis of this market segment. This business, more than any other, is characterized by seasonality. The greatest demand for tours is:
– for Christmas and New Year holidays;
– for May holidays;
– in summer during vacation period.
Consequently, it is necessary to start website promotion one to two months before the 'high season'. If any promotional campaigns or discounts are planned, it is necessary to notify the potential user about this in advance.
It is no secret that prices for tours, tickets, hotel accommodations, entry rules to different countries and visa processing are constantly changing. Your website must reflect the slightest changes in the cost of a tour or accommodation conditions. This is certainly painstaking work, but disappointed customers will be much worse.
Each page requires competent content, that is, the buyer should get answers to specific questions: country, number of days/nights, hotel and living conditions, availability of excursions, what is included in the tour price, and what will have to be paid additionally, and much more. Photos are mandatory! The site structure should be as simple as possible, it is necessary to use breadcrumb navigation so that the user can get any desired information in two or three clicks and clearly understand at what stage of their search they are.
A user-friendly interface that maximizes the ease of booking tours online is another important step in optimizing travel websites. In general, all ways to contact the company (phones and faxes, ICQ, email address, order forms) should be on every page of the site in its visible area, so that the tour buyer has no difficulty finding them.
And finally, it is necessary to indicate the price for each tour, and their level should correspond to the cost of trips in other companies.