Imagine that a charming lady decided to buy cosmetics online. Modern girls quite often choose the World Wide Web for shopping. There is nothing surprising about this, but let's look at how exactly a woman who has clearly set herself on a purchase finds a store.
She makes a query in a search engine, and the system will, of course, offer her many options. She enters the first store and sees a great offer with a wide selection of wonderful cosmetics. The store's design is very attractive, excellent product photos, free delivery within the city – it would seem, what else is needed for an easy purchase?
But here's the trouble – our heroine does not know how to use the offered cosmetics because there is no such information in the store. She does not want to rely on her intuition, because she needs to know exactly what each product consists of and how to use it correctly. Does this feeling ring a bell? The feeling of ordinary distrust due to the lack of informative articles on the site? Lack of knowledge about the topic will not help the customer decide to buy, and all relationships are built on trust. Including on the Internet.
Thus, we conclude – the resource must definitely have articles. Now let's figure out what they should be like. Overcome your desire to solve this problem quickly – copy the necessary information from other sites and place it on yours. Perhaps the authors and webmasters of other sites will not even know about your action, but that's not the point.
The fact is that search engines really dislike copying content. They have a negative attitude towards non-unique articles and sharply lower the resource's place in the overall ranking. Such 'harmless' theft can be a great offense to any search engine – they unanimously love only unique content. Optimization of a site in Yandex can be carried out by specialized companies – for example, Ingate.
It is desirable that the articles are not only well-written but also contain keywords – then the search engine will index your site more accurately. Place articles on your portal and wait for the search engine to index them. Having considered that the content of your resource is unique and the articles are not copied from other sites, it will assign you authorship and your rating will definitely increase. It is also advisable to place contextual advertising. On the website http://justwe.ru/adv/ you can study some nuances of setting up contextual advertising.
In addition to the uniqueness of the content of articles, search engines really like their regular updating and constant replenishment of the site. Therefore, do not forget to periodically replenish the content with quality materials. Remember that the search engine values, above all, quality – it is better to have few articles but of unique quality than many copied articles. And if you also place contextual advertising, you will be ahead. By following this simple strategy, you can quickly and effectively promote your resource.
_