Optimization of an online resource includes the following aspects: competitor analysis; analysis of the site itself; compiling a semantic core for search engine optimization; optimization of site text and code; website promotion in search engines: link ranking, registration in directories and ratings, bulletin boards and forums.
It is best to entrust the promotion of your site to professionals. After all, competent promotion and promotion will guaranteed lead to an increase in the profit of your site. However, it will not be superfluous to know the general basics of a high-quality online resource. For example, as experts from webakula.ua/service/seo/ explain, search engine optimization is conventionally divided into external and internal.
External includes a set of works aimed at improving authority indicators. The authority of a site and its individual pages was previously influenced by indicators such as TIC and PR, which, in turn, depend on the number of external links to the site – the more, the better. A link will be valued higher if it is on a thematic resource.
In addition, search engines do not like reciprocal (back) links, so it is advisable to have a one-way link. In particular, many directories require you to install a reciprocal link in return, but in this case there is no point in exchanging, because the weight of the link will most likely be minimal.
Internal optimization includes keyword selection. Keyword selection is carried out in accordance with the site's theme. You should always choose keywords correctly: in particular, for a small site, you should not choose the most popular keywords.
For example, for a simple site about making money online, it is impractical to promote the site for the query "work", because it will be almost impossible for a small resource to withstand competition for this query, especially if the budget for promotion is small. And with the right selection of keywords, you can get many visitors from low-frequency queries.
Most often, competition on low-frequency queries is low, so it is easier to achieve top positions in search results. But this circumstance cannot be taken as a 100% fact, since competition can also be quite high on low-frequency queries. The keyword density recommended by experts should be about 4-7%.
It is important to remember that the "description" tag has almost no effect on site ranking, so it should be written for the visitor, not for the search engine (sometimes you can find a meaningless set of keywords in the "description" tag). But it is still recommended to include keywords in it.
Also keep in mind that the "title" tag is displayed to the user when they see your link in the search results, and the result – whether the visitor will go to your site or not – depends on how well the description is written. Therefore, you should not stuff it with a set of keywords.
As for the "h1-h4" and "b" tags. These tags are recommended to be used, but in moderation, otherwise the bot may consider your page as search spam. At the same time, you cannot underestimate the effectiveness of using these tags, since they have a strong influence on ranking.
It is also advisable to make a sitemap so that the search engine can quickly index the entire online resource.
As for page design, you should remember that using a large amount of graphics, especially various flashing banners and flash animation, may not be liked by the visitor, because they take a long time to load.
Perhaps an important fact is simple and convenient site navigation, which should give pleasure to the visitor, not irritate them. All pages should be no more than three clicks from the main page of the site.