In search of a target audience with above-average incomes, advertisers often turn to such a promotion channel as advertising on airplanes, which allows them to: Interact with the audience for a long time, due to the high duration of the flight;
Gain access to a precisely segmented group depending on the destination;
Interact with a wealthy category of citizens, consisting of lovers of long-distance travel, businessmen, managers of various ranks, leading managers.
Types of advertising in the aircraft cabin
Advertisers have quite thoroughly mastered the entire interior space of airliners. Any surfaces or objects located near the passenger can become an advertising medium. The following promotion methods are widespread: Advertising on tickets and boarding passes;
Advertising images on headrests, outer and inner surfaces of the folding table, inner and outer surfaces of the luggage compartment;
Advertising printed materials and periodicals;
Company logos on disposable tableware and kitchen accessories;
BTL events with the participation of flight attendants.
Advertising in periodicals
Forced inactivity while waiting for boarding and during a long flight prompts airline passengers to find something to do. Travelers can be offered colorful thematic publications, on the pages of which advertising materials are placed. With the help of the advertising agency "Sonata", the advertiser has the opportunity to place their materials in the following magazines:
1. "Kiev" – published 4 times a year with a circulation of 10,000 copies.
2. "TRAVEL NEWS" – 6 issues per year, circulation 20,000. Interesting information about travel, gastronomic features of various countries, art and culture of the peoples of the world.
3. "Panorama" – the official publication of Ukraine International Airlines. Published in English and Ukrainian. Contains materials about exotic countries, alternative tourism, lifestyle, the most striking events in Ukraine and around the world.
Price of advertising in the aircraft cabin
Given the high quality of the audience, the demand for placement of advertising materials in aircraft cabins is very high, despite the substantial cost of such a campaign: Boarding passes – 190 thousand UAH for 500 thousand pieces;
Outer surface of the table in one aircraft – 100 thousand UAH per month;
Same, but inside – 35 thousand UAH;
Branding of the outer side of the luggage shelf – 50 thousand UAH;
Inner side – 20 thousand UAH.
PR