No website today can do without advertising banners
The sale of the final product is directly linked to the effectiveness of advertising activities in the virtual space. It is here that the multimillion army of modern users is located, the majority of whom belong to the target audience. The main marketing tools for attracting new customers at present are buttons and GIF banners.
Actually, these multimedia products do not aim to provide the network user with information about a specific product or service. Banners rather help increase brand recognition, helping to distinguish a particular company from a mass of similar ones. On average, a person visiting a site pays attention to an animated or static image for no more than 2-3 seconds. Short-term information is quickly erased from our consciousness – the brain is equipped with this 'function' to prevent mental overload. At the same time, visual memory remembers the presented image quite well – the user manages to absorb the informational impulse. As a result, after numerous views of banners placed on various resources, the 'recognition effect' occurs – a potential client begins to distinguish this company from the presented range of similar organizations.
To make multimedia advertising as effective as possible, increased attention must be paid to the very process of creating videos and static images. They should not be overly capacious; the attention of people viewing the animation should not be scattered – as a rule, 2-3 main points are highlighted.
Currently, banner production is carried out by specialized web agencies that have managed to establish themselves on the market as responsible and qualified performers, true experts in their field. Only in this case can one expect that placing banners will lead to the desired result.
_