Website promotion is a whole range of activities
On the other hand, almost everyone who has ordered SEO promotion for their project knows that the first small results appear within 2-3 weeks after the start of work. If we look at the entire process as a whole, then website promotion for a small site of 10-50 pages takes from 3 to 5 months, and for a large portal of over 1,000 pages – more than 6-12 months. And these figures do not take into account the preparatory stage, that is, audit, strategy development, SEO optimization, and some other types of work.
What affects website promotion?
Each project has its own set of methods and tools for attracting an audience, its own history, and its own clients. Differences in the timing of promotion depend on the following factors:
- the state of the resource and its volume (number of pages);
- the degree of competitiveness of high-frequency, mid-frequency, and low-frequency queries;
- orientation towards a specific audience or search engine;
- budget, chosen strategies and SEO tools.
The principles and approaches to promoting resources of different types, directions, and ages can differ dramatically from each other.
For example, before promoting a site that has been penalized by search engines, it is necessary to conduct a thorough analysis of errors in operation and an audit of the current state of affairs. Only then develop an action plan and gradually remove the resource from under the filters of Google or Yandex. Naturally, this may take more time than optimizing and promoting a new project.
Website promotion – how to reduce time
Many owners of commercial projects would like to reduce promotion time without losing quality. There are several ways to do this.
First, it is ranking on the first pages of search results for low-frequency queries or influencing users through crowd marketing methods. Thanks to this approach, tangible results, that is, an increase in the number of visitors and sales growth, will appear in less than 2 months.
Also, quick results are given by such website promotion methods as contextual advertising, managing groups on social networks, posting, registering in directories, and work on building link mass.