Anti-cafes have long gained popularity in European cities
Visiting an anti-cafe, guests aim to spend time in a pleasant environment, socialize, and play various games. Thus, the main focus of such an establishment's policy is to create conditions for a pleasant pastime.
This type of business appeared relatively recently, but nevertheless instantly gained popularity. A cozy, relaxed atmosphere, pleasant drinks, relaxing music, light snacks, games – isn't that all that is needed for a good rest?
The main clientele of such an establishment is usually young people up to 35-45 years old. Moreover, most of them are likely to be talented, free, and creative individuals. So they won't let anyone get bored.
Is it worth investing in such a business project?
Young entrepreneurs might believe the fact that an anti-cafe could lead to endless losses if drinks and snacks are provided for free. However, this is not entirely true.
The charge per minute spent in an anti-cafe is small, but over several hours it adds up to a fairly decent amount. Naturally, for the project to pay off faster, maximum attendance is required. This can be achieved through advertising, holding various contests with symbolic prizes, introducing promotions and raffles, organizing interesting master classes, and unique show programs.
Step-by-step creation of an anti-cafe
First of all, official registration of the project is required. Experts recommend registering an anti-cafe as a limited liability company, since with such a registration scheme, the entrepreneur will be charged a much lower tax than, for example, with individual entrepreneurship registration.
Then it is necessary to find a premises and purchase the necessary equipment. Regarding the former, it should be noted that the anti-cafe must be spacious enough so that visitors do not have to crowd and distract each other. However, one should not forget about the territorial location. Ideally, such an establishment should be located in the center of a metropolis, where a huge number of people pass by daily.
After that, the premises need to be decorated and filled with all the necessary furniture and cash registers for settling accounts with customers. By the way, a modern and high-quality cash register is best chosen from a specialized company engaged in business process automation. There, they will help you not only select the necessary electronic trading equipment but also provide its warranty service.
Also, to retain visitors in the anti-cafe, the entrepreneur needs to stock up on products and entertainment elements – board games, books, game consoles, and puzzles.
Payback and profitability of the idea
On average, good business models of such establishments pay off in six months. While their profitability or efficiency is estimated at 40-45%, which, in turn, makes it clear that the project can indeed be profitable.
Anti-cafe (free space, time-club, time-cafe) is a type of social public establishment whose main characteristic is payment primarily for time spent, with the cost including various treats, entertainment, and events (Wikipedia)