Yet just twenty years ago, the sight of an 'ownerless' toilet roll, 'free' napkins at a restaurant, and even toothpicks sparked an acute desire in 99% of Russians to carry out a 'privatization process'.
Now it seems funny to us. What fool would stuff a torn-off piece of toilet paper into their pocket? Roughly the same process is happening in the field of software, and also—with great difficulty—in the field of entertainment content.
Until relatively recently, 'Windows' and 'Photoshop' were pirated for most residents of Russia. Now even home computers have proper, licensed software. This means that our society is recovering from poverty syndrome; people are ceasing to think in terms of 'let it be crooked, as long as it's free'.
This happened largely because buy software has become easier. First, prices are reasonable and not overwhelming. You can calmly purchase the necessary software and feel like a civilized person using a quality product. Second, buying licensed software is now easy. You don't even need to go to a store for a disc—you can make a purchase in a couple of clicks online.
Of course, the intensified fight against illegal content also played a role. In offices, organizations, and educational institutions, you no longer encounter unlicensed versions of programs. No sensible manager would risk their business for a relatively modest amount. Why? Buy licensed software and work in peace. Your nerves are intact, and the guarantees of uninterrupted operation are more substantial.
Of course, everyone wants to buy licensed software cheaper. This is not a craving for freebies; it's a normal desire to optimize expenses. Therefore, it's logical that in choosing a software vendor, the price offer, convenience of purchase, and of course, the quality of the offered product play a role. The software market is now broad enough to satisfy the demands of a discerning and budget-conscious buyer.
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