Apple, which was already being «eaten away» by the crisis, was saved by Steve Jobs
1. Apple
Nowadays, Apple products are known as never before. This brand is an indicator of wealth and luxury. The most successful years for this corporation were the 1980s, but the 1990s became a period of rapid decline. However, in 1997, Steve Jobs returned to the company. He literally saved the brand from bankruptcy. And to this day, Apple is one of the most profitable and enviable companies in the world, and this is unlikely to change soon.
2. Dr.Martens
The Dr.Martens shoe factory was opened by Klaus Martens in 1952, a few years after the end of World War II. His boots were distinguished by a soft «air» sole. This idea was prompted by an incident. Dr. Martens worked as a military doctor in the German army. Once he was wounded in the ankle and found that his shoes were very uncomfortable, and even caused pain. In 1960, the patent for shoe production was bought by the British manufacturer «R. Griggs Group». At the same time, the brand was given the name «AirWair», a yellow stitch was added along the edge, and the shoes of this brand began to sell successfully.
However, the crisis for the brand came at the end of the 1990s. Sales began to fall, most stores across the UK were closed. The revival of the brand seemed very unlikely. However, in 2004, a vintage collection was launched, and in 2010, their sales became quite stable again. Already in 2012, Dr.Martens were in 8th place by growth rate in the list of British companies.
3. Garanimals
Garanimals began its activity in the production of children's clothing in 1972. The models of this brand were distinguished by simplicity and attractive design, which greatly appealed to many parents. And this made Garanimals one of the most popular brands of children's clothing in America. However, this was followed by a rapid decline. And the brand's items began to lose popularity.
But in 2008, the advertising agency «GardnerNelson + Partners» took over the Garanimals brand, and this literally revived the brand. Clothes were presented in a new way: they introduced other, brighter colors, changed the style, but left the theme the same. And the brand became popular and in demand again.
4. Polaroid
In the middle of the last century, Polaroid fulfilled the dream of many photo enthusiasts - it invented instant cameras. Now photos no longer needed to be developed long and painfully, but a ready picture could be obtained within seconds. They successfully prospered until the age of digital technology arrived. Then Polaroid was ruthlessly pushed aside by competitors, and in 2008 it declared bankruptcy. However, two years later, in 2010, they returned to the world stage with a new camera model. This time, a printer was built into the camera, and the photo could be instantly printed. And since then, the company has been staying afloat confidently.
5. Keds
Shoes of this brand were mega-popular among girls in the mid-80s and 90s. Even some TV characters could be seen in these shoes, which made the brand one of the most popular in the history of the shoe business.
However, after the wild popularity came a period of complete oblivion. But then designer Nanette Lepore resumed production of shoes with the label «Fun and flirty women's Keds line». After that, the brand KedsStudios was launched. Here, customers were given the opportunity to come up with their own design and order custom-made shoes. This move saved the brand from inevitable disappearance and brought back its former popularity.
The market is a very capricious thing. Even if you are thriving today, no one can guarantee that the same awaits you tomorrow. However, these stories show us that we should never give up. Even a sinking brand can be saved and its popularity restored if you start acting in time.
Even if your enterprise is not yet a well-known brand today, in case of problematic situations you may need the support of qualified specialists. Pay attention to the agency for liquidation and bankruptcy, offering its services on the page http://liquidatorpro.com.ua/likvidacziya.html, – here you will be provided with comprehensive legal support for the enterprise's activities. And who knows, maybe in decades your company will enter the list of world brands that managed to save their name in time?