A new stage in the development of British marketing qualifications in Ukraine occurred when, following a visit by Karen Adams, Professional Development Manager, The Market Research Society (MRS), the International Institute of Business (IIB) received the status of an accredited training center. Now Ukrainian specialists in marketing research can study under the Advanced Certificate in Market and Social Research program.
The Market Research Society (MRS) is the largest and most authoritative international organization that brings together successful companies and more than 8,000 specialists in marketing, sociological and public research from 50 countries around the world. In its activities, MRS focuses primarily on monitoring and analyzing the situation on the market research market, business education in this field, and mediation between business and the state. This organization works through its accredited centers, which implement research and educational projects in different countries of the world.
One of the key areas of MRS's activity as a professional organization is the development of state-recognized professional qualifications in marketing research: Advanced Certificate and Diploma in Market and Social Research. These programs were created by the industry for the industry: MRS members - professionals in marketing research in the UK - are constantly working on their development, updating, and improvement.
According to IIB representatives, the Advanced Certificate is designed both for experienced professionals working in the market of marketing, sociological, and public research, and for beginners wishing to gain a wealth of knowledge and skills for professional activity. This program helps the client company and the research company speak the same language and interact more effectively with each other.
"Our program gives students a more systematic understanding of marketing research methods and tools that have proven their effectiveness in the world, as well as a set of skills and abilities for their use," says Karen Adams, MRS Professional Development Manager. "In addition, our graduates acquire internationally recognized qualifications in marketing research, confirmed by a certificate or diploma from the British community. Since we focus mainly on practicing specialists, our training has a fairly convenient format – on weekends, without interrupting work. And what is no less important, graduates become members of The Market Research Society, which implies information support from the association, participation in MRS events and projects, as well as the opportunity for constant communication with their colleagues."
Recently, more and more offers from foreign institutions, international associations, and professional communities have been appearing on the Ukrainian market of educational services. It is not so easy for the end consumer – a potential student – to understand this diversity and make the right choice. The British standard of professional marketing training has already proven its competitiveness in Ukraine. Surely, MRS marketing research programs will also earn recognition among Ukrainian specialists.