It can be difficult to directly influence independent visitors, so interacting with the tourism industry is often seen as an easier way to increase the number of visitors and guests.
The tourism industry is an extremely cost-effective marketing method – it has multiple purchasing power, so once you identify the main decision-maker, you can expect them to attract numerous tourists, both individual and group.
In tourism industry organizations, services are typically booked well in advance. Thus they can form a decent core business, which allows planning staffing – as is the case with tours to Turkey. Because groups and tourism industry organizations book in advance, they are often more reliable customers than individuals. For example, park attractions incur losses from a drop in visitors in bad weather, but groups that have booked in advance will still visit the attraction.
A tourism industry organization can be persuaded to book a visit during off-peak times when there are fewer other visitors. Although groups generally demand discounts or commissions, sometimes they are willing to pay extra for non-standard services such as informal trips and extended excursions.
The tourism industry includes:
* travel agents;
* agents for arranging supporting documents such as passport, visa, etc.;
* tour operators;
* passenger service agents, inbound tour operators, and ground handling services;
* intercity bus passenger transportation companies;
* group travel organizers;
* short trip operators;
* incentive travel agents;
* corporate event and conference organizers.
Transport companies, such as airlines and ferries, can also be included in this category, especially if they offer their own packages that include accommodation and sightseeing activities.
Source - travel agency "5th season" Kyiv.