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Shopping

First Aid for Shopaholics

A shopaholic does not always manage to find a compromise between their wallet and store shelves

The foreign word 'shopping' has firmly entered our lives. Going to stores has long turned from a boring household routine into an interesting and exciting pastime. Even a trip for groceries becomes more like a visit to an exhibition-sale of achievements of the national economy: choosing from fifty types of yogurt, it is hard to stop, you want to try everything. Moreover, in large stores and hypermarkets, in addition to food products, there are always amusing home decor items, accessories, haberdashery, magazines – you want everything at once and cannot pass by.

And all would be fine – you could buy everything your eyes fall on, but there is a risk of encountering several problems. First, by making thoughtless purchases, you can spend all your money. For many who like to go shopping just for the process, the salary runs out somewhere in the middle of the month. You have to deny yourself everything for a while, and upon receiving your hard-earned money, a person experiences a completely legitimate desire to 'pamper themselves'. Unfortunately, this desire again results in unnecessary spending, and the situation turns into a vicious circle.

Secondly, paradoxically, an item brings joy only at the moment of purchase. Afterwards, disappointment sets in – the buyer suddenly remembers that they already have three similar vases, even though due to an allergy to pollen, they do not keep flowers at home.

Thirdly, the passion for shopping can hide depression underneath. If a 'shopaholic' encounters an experienced psychotherapist consultation usually reveals a depressed mood that they try to drown out with another useless but cute little thing.

Manic buyers are beneficial to store owners. Often goods in the hall are arranged specifically to make the temptation to buy them stronger. There are also those who simply deceive customers by displaying one price on the tag and ringing up another at the register – naturally, a higher one.

But honest retail owners have no need for fraud and tricks. In quality stores, a trading program is often used that optimizes the assortment so that the customer can easily find everything they need and not get confused in the huge number of almost identical products.

The best advice for those who often make impulsive purchases probably sounds like this: if you want to buy something – not need, but just want – buy it tomorrow. You don't have to become petty and tight-fisted, but a reasonable approach to shopping will never hurt.

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