If this happens, tourists will leave $500 million in the country, thereby providing an additional 0.5% to the economic growth indicator. In addition, according to JNews.co.il, additional tourists could create seven thousand jobs.
The ministry plans to run direct advertising that will last until mid-July. Tourism Minister Beni Alon believes that the atmosphere in Israel has now eased and, above all, the Iraqi threat has subsided. In his opinion, the time has come to launch advertising in European countries and the United States.
Among the countries where the advertising campaign will be conducted, the minister named England, France, the United States, and the CIS countries. Europeans will be told: 'The time for change has come, visit Israel!' North Americans will hear: 'Don't make your soul wait any longer, visit Israel!' What events are planned in the CIS countries is not yet known.