An information and analytics digest for everyone going abroad or staying home
Everyday life

The Art of Selling

The Art of Selling

Why in his own home must he live in a designated corner in beggarly conditions, while being administratively tied to some government job, where righteous labor is paid as much as it is paid? And they do not always pay enough to fly to Panama or Hawaii for two weeks – to bask in the sun and splash in the azure sea water.

Business solves all these issues, bringing a person deserved prosperity and enjoyment of life. It is omnipotent and all-encompassing, turning one dollar earned yesterday into four today.

Business is proactive: as in football – only the forward can score a goal in a match. See for yourself what happened after the disposal of the Soviet system in our Fatherland. A stream of foreign consumer goods (jeans, boots, audio equipment, etc.) flooded the country in such quantities that soon Russians and the authorities did not think it was enough. Domestic businessmen appeared, who began to copy the style of foreign business in everything. And they have succeeded greatly in these 20 years.

In the USSR, covering a toilet in a 'Khrushchevka' with imported tiles was equivalent, in terms of neighbors' nervous excitement, to the energy of the second October Revolution. Today, in this regard, there is complete freedom of choice. If you like Spanish ceramic tiles, then what problems, what questions? A domestic businessman, having concluded a corresponding agreement beneficial to both parties with a Spanish business partner, brings the ordered goods across all of Europe to you, dear customer. What service, what treatment of the client!

Business never uses the subjunctive mood. It 'can' – always. It is omnipresent, it is inventive. The internet appeared in mass consumption about three decades ago. And here, in this virtual world, business has staked out its plots for activity. And what plots!

If you need to buy porcelain stoneware for personal needs, it is not reasonable that to fulfill this desire the seeker will run to a standard store – with counters and display windows – to choose a product. This is nonsense, it was yesterday.

Today for these purposes there is a personal computer and in it a link to your favorite specialized online store. Went in, saw, was stunned – by the new delivery of imported and domestic ceramic facing tiles. Examines the products in color, reads instructions, application recipes, operating conditions. And having chosen a type, clicks on the virtual button that says 'Add to cart'.

Today, Russia's specialized liquid markets hold ceramic tiles worth 40 billion rubles. This is an indicator of the creative growth of business in this area. A colossal indicator.

_