In Switzerland, you can always find something new and interesting. Currently, the Swiss National Tourism Corporation has created several special tourist routes through very beautiful places. As Maria Makarova, Marketing Manager of the Swiss National Tourism Corporation in Russia and the CIS, said, this spring the organization presented the first route “Luxury Lifestyle and Design”, and in the second half of the year two more - “Art and Architecture” and “Wine and Gastronomy”. Each route is divided into parts, and you can visit hotels, restaurants, factories, interesting events, and meet people associated with this themed route. You choose the mode of transport yourself. Whether you use a train, bus, or get behind the wheel, detailed information and a map are at your service.
“Luxury Lifestyle and Design”
Switzerland is a casket of jewels of ideal design and highest standards. The phrase “Swiss watches” is a synonym for the word “quality”. Hotels guarantee luxury. Design solutions are expressed in the perfection and impeccability of service or product. During your journey along such a route, you will stay in the best Swiss hotels of the Swiss Deluxe Hotels chain. Staying in such a hotel is not only peace and relaxation, it is a celebration for all senses. Spend a day strolling along narrow ancient streets with elegant little shops where you will be offered the latest models of jewelry, accessories and watches. Immerse yourself in the world of wellness and cosmetic treatments. Go on an excursion to a watch factory, a watch museum, an auction, or visit a design collection of forged furniture, household items and lighting equipment. Maria Makarova recommends ending such an unforgettable day in a gastronomic or specialized restaurant.
“Art and Architecture”
Switzerland has always been open to new ideas in art and architecture, but at the same time it highly values its cultural heritage. The country is rich in museums. There are 930 of them here, including large ones known far beyond the country's borders, as well as regional and local ones. Priceless paintings are hung in municipal art museums, as well as in private collections in private villas.
World-renowned Swiss architects such as Corbusier, Peter Zumthor, Mario Botta and Herzog de Meuron have given Swiss cities and towns a modern face and updated the appearance of many villages, churches and bridges. However, the wealth of Swiss architecture goes far beyond the aforementioned celebrities and their modern structures. Switzerland is proud of impressive buildings from every era of European architectural history. The modern architectural style of Switzerland has also been influenced by various climatic zones and the availability of building materials such as stone, wood and clay. Farms in the Bernese Alps, rural houses in Ticino and typical houses in Engadine are just a few examples of Switzerland's historical architectural heritage.
“Wine and Gastronomy”
The route will introduce you to culinary delights and the art of wine production during a themed tour along the Rhone River, from Lake Geneva through the canton of Valais to Ticino, the sunny terrace of Switzerland. The country produces a large number of different wines, and vineyards on sun-drenched hills have been cultivated by generations of winemakers. Every year, the grape harvest is accompanied by a lively festival. Try these excellent wines with local delicacies. Treat yourself to lunch in a restaurant or on a wine train, or during a gastronomic cruise on the lake. Local winemakers will be happy to show you their wine cellars, where you can taste the best varieties, usually served with various Swiss cheeses. And visiting one of the wine museums will be very interesting and instructive. If you don't want to stay in one place, we recommend a walking tour or a bike ride through the wine region of the canton of Vaud, where you can enjoy incomparable views of lakes, valleys and snow-covered Alpine peaks.